chanvre cbd branding
Designing a line of high-end CBD grooming products from the ground up.
Make it stand out.
the project
I was approached to design a logo and product label for a new CBD company called Chanvre. The idea behind the company was to create men’s grooming products that are infused with CBD. After the original pitch, I was brought on for additional work around branding, graphic design, and package design. Eventually, I came on as a partner and continue to iterate on designs as the brand continues to evolve and find its place.
the outcome
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my role
Product/Package design
Graphic design
Branding
Copywriting
DEVELOPING SCENARIOS
THREE PILLARS OF DESIGN
I’m a modern guy
I’m taking care of my health
I look and feel great
Make it stand out.
Whatever it is, the way you tell your story online can make all the difference.
BEHIND THE LOGO
The Chanvre brand is about understated elegance and simplicity. The founders wanted a simple, font-forward logo but also some way to differentiate the brand. I created a wordmark logo but felt that there needed to be a complimentary graphic that could be used on areas where space is limited.
I found the Latin letter for the “shh” sound in “chanvre.” I loved the balanced weight of the curves in this shape and felt that it represented the elegance the founders wanted. I added the dot from the font logo to create a shape that abbreviated “chanvre.”
LABEL EXPLORATIONS
Since these products would be sold both online and in stores, I wanted the packaging to really stand out on the shelf. I used the corner graphic as a way to give the logo its own space and to make the brand visually identifiable at a glance.
The Whole Shebang
Labels, containers, box cartons, mailers, etc. I designed for a cohesive buying experience.
THOUGHTFUL PACKAGE DESIGN
When designing the dielines, I wanted the box cartons to look good from every angle while prioritizing the important information we’d need to show. Additionally, I also created custom icons for active ingredients so we could highlight the unique health benefits of each product.
The Final Product
The final version of the label was simplified by reducing the flavor text to a single line and moving lesser important info to the rear of the label. I also introduced color to the label to represent scent and flavor product variants.
By designing packaging, I was also able to move copy that was only relevant for point of purchase from the label to the boxes.